The users and sharers of Instagram are also Instagram’s audience. Instagram is a prosumer content social platform (Moore 2014). We produce what we consume, we make and share what we want to see. We are in control of who we follow and unfollow and what we like or block. Instagram has just hit 200 million active users (Instagram 2014). While this number may seem a lot, in the scheme of things it is quite small. Facebook still reigns No. 1 in the top social networking sites with 1.31 billion active monthly users (Statistic Brain 2014) whilst Instagram is ranked No. 6 according to GlobalWeb Index (2014) and is the fastest rising social network with a 23% increase in the last 6 months (Lunden 2014). This rising number of users only means an increasing awareness of events happening around the world. The ability to snap and share heightens our access to information quicker than ever before whether it be seeing what your friend is doing on the weekend or images from news disasters around the world.
An interesting yet predictable web article I found detailed that the majority of Instagram’s users were between the ages of 18 and 35 (Kerr 2012). Duh! While I believe this is true, I think older generations aren’t use to technology quite yet and maybe in a few years they all will have moved from Facebook to Instagram. My mum is trying to keep up with whats new in technology and is the only one of her friends to own an Instagram account and she is 47 years old, certainly out of the age range of average users. I think this means that Instagram will only increase in users and activity.
Moore, C 2014, Trajectories of Convergence, Lecture, University of Wollongong, 11th March 2014.
Instagram 2014, Instagram Today: 200 Million Strong, Instagram Blog, weblog post, 27th March, viewed on 3rd April 2014, http://blog.instagram.com/post/80721172292/200m
Statistic Brain 2014, Facebook Statistics, Statistic Brain, viewed on 3rd April 2014, http://www.statisticbrain.com/facebook-statistics/
GlobalWeb Index Q4 2013, cat. no. not found, Global Web Index
Lunden, I 2014, Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access, Tech Crunch, viewed on 3rd April 2014, http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/
Kerr, D 2012, Instagram users are young and Facebook users are old, C Net, viewed on 3rd April 2014, http://www.cnet.com/news/instagram-users-are-young-and-facebook-users-are-old/